AIA MDRT600

CLIENT

AIA Singapore

PROJECT

Branding, Design, Environment & Event

The task: Excite AIA’s agents and spur them towards achieving MDRT status. We took MDRT 600 back to the days of King Arthur, where only noble Knights of the highest calibre were invited to gather at his Round Table.

The gauntlet was thrown; the challenge issued. The lobby was transformed by larger-than-life stickers and a 3D trickeye canvas allowing agents to “ride” the red dragon. Agents responded to the rallying cry and celebrated at the MDRT 600 event, where the King’s sword was, of course, finally pulled from stone.