AIA Prime Secure




Branding, Design, Environment & Event

AIA Singapore​ came to us with a brief for their newest product, AIA Prime Secure, launched in partnership with Citi Singapore​. Targeted at helping 30-70 year olds secure financial independence and protection for life, our challenge was to appeal to this wide demographic.

Featuring a young man and his senior counterpart, we wove a story through cinemagraphs, stills, and animated infographics. Anchored by this launch video, the campaign also included print collaterals, digital banners, and physical and digital installations at Citi branch offices.