#askinnivate LinkedIn Campaign
Design, Copywriting, Digital Campaign
INNIVATE were looking to position themselves as louvre specialists in Singapore and the Asia region. We worked with them to conceptualise a targeted LinkedIn campaign.
In appealing to built environment specialists, INNIVATE needed a two-pronged approach. A series of posts and sponsored ads highlighted in-house capabilities, past projects and products, building brand awareness. Concurrently, a two-step InMail blast went out to a curated list of industry professionals, crafted to address their specific pain points. In both approaches, we ended off by inviting specialists to #askinnivate, reinforcing their position as The Louvre Experts.