Fisherman’s Friend Kiss Me
Advertising and OOH Campaign
Our “Kiss Me” campaign presents a softer side to Fisherman’s Friend, a mint traditionally perceived as powerful and strong.
“Kiss Me” included TVC and digital platforms, as well as a photo contest inviting consumers to give their own take on the line ‘More Than Just Friends’. Together with a 3D trick eye installation, the winning images were featured opposite the LED panels at Orchard MRT, reminding commuters and shoppers that when love’s in the air, it’s always good to have a breath of fresh air!