Nikko AM ABF AAA Lifestyle

CLIENT

Nikko AM

PROJECT

Digital Campaign

Following our earlier work for their ABF Singapore Bond Index Fund, Nikko AM wanted to refresh the visuals for a campaign across digital and social media.

Building on the AAA-ratings message as ABF’s strongest selling point, we birthed the idea that one’s investments reflect one’s lifestyle. We took the characteristics of the Fund and matched them to a set of traits that reflected our target investors, highlighting ABF as a fund ideally-suited for their AAA lifestyle.