Nikko AM #whosays
Print and Digital Campaign
How do you reach new young adult investors and get them on board with Singapore’s first corporate bonds ETF, while still attracting seasoned and savvy investors? This was the task Nikko AM gave us for their new product launch.
Sparked by the irreverence that young people have, we crafted an integrated campaign to challenge conventional attitudes towards investing while highlighting product benefits. After all, #whosays investing isn’t for everyone?