What’s Your X-Tribe?

CLIENT

NTU

PROJECT

Design, Digital and Social Media Campaign

NTU’s Office of Global Education & Mobility (OGEM) wanted to introduce their outbound study abroad programmes to students in a more engaging and interactive way.

“What’s Your X-Tribe?” (short for eXchange-Tribe) was inspired by diversity, both in the array of experiences on offer, and in the students themselves. Crafted like a personality quiz, students went on a journey of self-discovery, with OGEM as their guide. Based on their X-Tribes, students were recommended relevant content on partner universities via their Intranet mail and OGEM’s social media, prompting likes and engagement on the posts. Mission accomplished!

SEE OUR CASE STUDY

Crests

Adventurous Dream-Chaser
Budget Bookworm
Expert Planner Geek
Social Culture Vulture

Landing Page

EDM