CLIENT
Nikko AM
PROJECT
Microsite & Video Development
The Brief
With its gargantuan population and unique geopolitical complexities, China is a land of opportunity that investors can’t afford to ignore, yet one that is nuanced and challenging to understand. Against this backdrop, Nikko AM Singapore tasked us to introduce their campaign for investing in China and highlight their capabilities in China Equity.
METHODS & DELIVERABLES
Campaign Development
Video Development
Responsive Web Design
Website Development
Research & Conceptualisation
While many still thought of China as a rising giant in the world economy, we felt that China had already come into its own and was very much a dominant player and even a driving force in some sectors. Despite this, the country was still very much anchored in its cultural and historical roots.
Blending together modern motion graphics and the popular Chinese medium of ink, we storyboarded a narrative of how China is leading the world in areas like technopreneurship, e-commerce, robotics, and global supply-chain logistics. With this video as an introduction, we built a microsite along the same storyline, positioning Nikko AM as a competent guide to navigating the investment landscape in China.
Outcomes
Featuring key statistics about China, as well as Nikko AM’s own opinion pieces and insights, the microsite was well-received. It effectively reinforced the question posed to viewers in the video – is the China of tomorrow your growth opportunity today?
This is an incredibly sophisticated and beautiful site and really propels the firm (and our investment capability) to the forefront of innovative marketing.
Joyce KohHead of Marketing, International,
Nikko Asset Management Asia Ltd
The site is truly an informative piece of art. I have not seen another site better articulate the potential of China. Congratulations on the launch.
Ian FontaineEMEA Marketing Manager,
Nikko Asset Management Group
