BRAND STRATEGY
We create strategies to define a brand’s core identity, whether it’s inventing a new brand, revitalising an existing one, or refining a brand positioning.

We find differentiated ways to bring brands to life in an authentic and relevant way, across diverse channels and throughout the customer journey.

By combining brand stewardship with data-based technology and creative execution, we deliver brand experiences across online and offline channels.

SERVICES
  • Strategic Marketing
  • Brand Identity
  • Brand Consultancy
  • Brand/Product Launch
  • B2C Marketing
  • B2B Marketing
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Excellent brand strategies can transform passive relationships to active engagement. Research shows brand experience is the key driver of sustainable growth.

SOCIAL MEDIA MARKETING

We harness the dynamic potential of social to deliver brand narratives to targeted audience.

To ensure consistent results in the ever-evolving digital space, we employ data-based processes to research, refine and refresh our overall engagement strategy to achieve brand recognition, drive sales, and engender loyalty.

We help our clients build enduring brands in an evolving social space by uncovering powerful insights on different social platforms and crafting stories that resonate.

SERVICES
  • Pay Per Click Marketing
  • Google Ads
  • YouTube Advertising
  • Programmatic Marketing
  • Facebook Advertising
  • Instagram Advertising
  • LinkedIn Advertising
  • TikTok Advertising
  • Influencer Marketing
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As a Google Partner and Facebook Marketing Partner, we are empowered with a full suite of tools, technology and support from these platforms to strategise campaigns and run advertisements. More importantly, we work harder to distil insights from data analytics to refine campaigns and remarket to potential leads.

CONTENT CREATION

We are in the business of problem-solving through creative content. From integrated campaigns to corporate design, we strive to produce work that creates real connections with people and drives results.

Good content isn’t an afterthought; it’s part of the business plan.

Our multidisciplinary creative team is purpose-built to conceptualise and customise dynamic content solutions that resonate with different target audience profiles across diverse social channels.

SERVICES
  • Digital Asset Production
  • Creative Conceptualisation
  • Digital Asset Development
  • HTML5 Banners
  • GIF Banners
  • Social Media Ads
  • Visual Communication
  • Video Development
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Content Marketing strengthens your SEO efforts. The more consistent and high-quality content you produce, the better it is for your SEO. Content marketing increases your website authority and Google metrics will drive up your site ranking on the search results.

DIGITAL TARGETING & LEAD GENERATION

From SEO keywords to website tags to programmatic buys, the digital space has open up a plethora of lead generation and targeting channels.

We are here to help marketers navigate this digital labyrinth, to target a specified audience based on demographics, behaviours, interests, site topics, locations, and convert them into quality leads.

We utilise data-based, audience-centric strategies to deliver targeted content and personalised messaging across B2B & B2C digital channels, helping brands and businesses engage, generate and convert leads.

SERVICES
  • Google Display Network
  • Programmatic Advertising
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Tag Management System (TMS)
  • Email Marketing & Automation
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With programmatic, you have increased control over audience targeting, creative placement and retargeting options based on user completion percentages.

WEB APPLICATIONS/ OPTIMISATION
We develop best-in-class web content and user experience to optimise the potential of a site, as well as help clients harness web-enabled technology to integrate and automate workflows, generate growth through quality leads, streamline and simplify customer journeys.

Through the web applications, we help companies implement, integrate and automate data, analytics, sales and administrative processes.

POTENTIAL GAINS
25%

COST IMPROVEMENT

50%

FASTER RESPONSE TIME

>40%

CUSTOMER SATISFACTION

SERVICES
  • Web Analytics
  • Web Design
  • Web Optimisation
  • Heatmap Tools
  • Mobile App
  • Chatbot App
  • Sales & Marketing Automation
  • Customer Service & Support Automation
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Your website cannot work in silo as an effective marketing tool. Consistent campaigns on Instagram and Facebook, and utilising other content marketing methods such as email, SEO and SEM are complementary ways to drive traffic to your site.

DATA ANALYTICS & TAG MANAGEMENT
Thanks to the emergence of new and affordable social media and website analytics tools, even SMEs can capitalise on powerful data insights and performance metrics to unlock business opportunities and realise tangible ROI on their ad spend.

We implement data-collection strategies to capture meaningful insights that drive brand engagement, customer acquisition and loyalty.

SERVICES
  • Google Analytics
  • Tag Management System
  • Web Design
  • Website Optimisation
  • Mobile App
  • Chatbot
  • Web-enabled CRM
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‘Tags’ are used to add functionality to websites, video content, and mobile apps. Such functionality can include web analytics, campaign analytics, audience measurement, personalisation, A/B testing, ad servers, behavioural retargeting, and conversion tracking.

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