CLIENT
REDUX
PROJECT
Branding, Website Development & Digital Campaign
The Brief
To ideate and launch a flagship brand for Seah Yong Heng, an ITAD (IT Asset Disposal) company founded in 2012, aiming to become a regional leader in sustainable data destruction and IT asset recycling. This new brand will propel a bold, transformative shift toward green technology, reducing carbon footprints, and building a cleaner, more sustainable future.
Qi-Integrated was also tasked to help Seah Yong Heng apply for and secure a government grant to fund this ambitious branding campaign.
METHODS & DELIVERABLES
Branding
Search Engine Optimisation
Search Engine Marketing
Website Development
Website Optimisation
The Challenge
Our goal was to create a compelling brand identity, enhance online visibility, and drive high-quality traffic to a new website.
After careful deliberation of over 10+ potential names, REDUX was chosen to embody renewal and sustainability. We then developed a comprehensive strategy—including brand design, website development, SEO, and SEM — focused on establishing REDUX as a leading authority in eco-friendly ITAD solutions.
Logo Applications
Brand Collaterals
Key Digital Strategies
Significant Traffic Growth: The combined efforts of SEO and SEM over a 6-month duration (April – Nov 2024) have resulted in a substantial increase in website traffic.
The Outcome
By implementing a strategic approach that combines brand ideation and design, SEO, and SEM, we have successfully positioned REDUX as a leading player in the data destruction and e-waste management industry. Leveraging on well-executed digital strategies and focusing on data-driven insights over a 6-month period, we have achieved significant success to drive website traffic, generate leads and achieve business objectives for REDUX.
