AIA Prime Secure




Branding, Design, Environment & Event

AIA Singapore​ came to us with a brief for their newest product, AIA Prime Secure, launched in partnership with Citi Singapore​. Targeted at helping 30-70 year olds secure financial independence and protection for life, our challenge was to appeal to this wide demographic.

Featuring a young man and his senior counterpart, we wove a story through cinemagraphs, stills, and animated infographics. Anchored by this launch video, the campaign also included print collaterals, digital banners, and physical and digital installations at Citi branch offices.

Chat with us