Taking Authentic Experiences Online

CLIENT

Body Language Group

PROJECT

Video, Social Media Campaign

The Body Language Group (BLG) came to us to promote the awareness and effectiveness of their Royal Jelly and Brain Booster supplements. An established presence in the supplements industry, BLG grew from strong word-of-mouth, but sought to widen awareness through digital channels.

Besides videos showcasing product benefits, we recommended highlighting the strong relationships that BLG has with many long-time customers through a series of testimonial videos shared on their Facebook page. The authentic experiences of these customers resonated strongly, and the campaign led to an increase of landing page views, enquiries and new purchases.