Nikko AM ABF AAA Lifestyle


Nikko AM


Digital Campaign

Following our earlier work for ABF Singapore Bond Index Fund, Nikko AM wanted to extend the digital and social campaign for another run.

Building on the AAA-ratings message as ABF’s strongest selling point, the “triple A” campaign draws on how one’s investments reflect one’s lifestyle. We took the characteristics of the Fund and matched them to a set of traits that reflected our target investors, highlighting ABF as a fund ideally-suited for their AAA lifestyle. We updated and refreshed both the lines and visuals for this new run.

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