Nikko AM – Amova MSCI AC Asia ex Japan ex China Index ETF

CLIENT

Nikko AM

PROJECT

Digital Campaign, Video

Long-time client Nikko AM tasked us to spotlight their new AMOVA MSCI Asia ex Japan ex China Index ETF as a smarter way for retail investors in their 20s-50s to tap Asia’s growth with tailored allocations.

We put a twist on the classic “diversification basket”, turning it into a vibrant fruit basket—India’s mango for its rapid expansion, Taiwan’s tangerine for tech prowess, South Korea’s persimmon for advanced manufacturing, and ASEAN’s durian for youthful dynamism—using bold graphics and punchy, benefit-led messaging.

The campaign delivered over 25 million impressions and 190,000 clicks across Google, Facebook, Instagram, and TikTok, with TikTok smashing its target by 7,000%, demonstrating that in today’s market, smart diversification can bear the sweetest fruit.

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