Simple Smart ETFs by Nikko AM


Nikko AM



Having helped Nikko AM to brand their suite of ETFs previously, we were tasked to build on the “Simple Smart ETFs” branding with specific focus on two products.

Tapping on investors’ confidence in Singapore’s credit rating and government, we conceptualised “Home”, a video campaign built around the familiarity, security, and track record that Singapore has. A series comprising four videos, the campaign was targeted mainly at Singaporeans and ran on YouTube.

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