Lifehacks with SOMPO

CLIENT

SOMPO Insurance Singapore

PROJECT

Video, Web Development, Social Media Campaign

Active in Singapore’s competitive insurance space since 1989, SOMPO came to us wanting to increase awareness of their brand and suite of personal insurance products.

Drawing inspiration from SOMPO’s focus on wellbeing, we developed the “Lifehacks with SOMPO” campaign, dishing out simple hacks for SOMPO’s personal insurance products and positioning SOMPO as the go-to solutions provider that helps people simplifies and reduces anxiety in their daily lives.

The campaign took the form of short videos shared via a social media campaign that directed people to a “Lifehacks with SOMPO” landing page. It was later extended to include interactive contest giveaways encouraging the public to share their own lifehacks with SOMPO on social media.