Building on the “Simple Smart ETFs” brand we created, Nikko AM tasked us to develop a digital campaign employing testimonials to highlight a Regular Savings Plan (RSP) option for investors, with a focus on two products.

We developed “Millennials Talk Money” and “Gen X Talks Money” – parallel series each each featuring an authentic mix of investors and non-investors; regular folk sharing genuine, life-stage related concerns towards investing in ETFs. The RSP route to investing in Nikko AM’s two products was positioned as an ideal solution to these concerns. The campaign ran on YouTube and various digital media platforms.