NTU GEM VEnturer
Social Media Campaign
The COVID-19 pandemic put a halt to physical exchange programmes, prompting universities around the world to explore distance learning or hybrid options. NTU was no exception, and they came to us to shape brand identity and launch for their new virtual education initiative.
Thus GEM VEnturer – the newest sibling to NTU’s existing GEM Explorer, Discoverer, and Trailblazer programmes – was birthed. We tapped on the experiences of students that participated in a pre-launch pilot run, getting them to share in a fun series of launch interviews titled Hot Takes on Hybrid Adventures. Together with a video introducing the benefits of GEM VEnturer, these ran on social media as well as NTU’s internal communication platforms.