NTU GEM Discoverer (ACI)
Social Media Campaign
NTU tasked us with a digital campaign for their short-term GEM Discoverer exchange programmes, with the objective of highlighting ASEAN, China and India (ACI) as attractive options for students.
Coming back to the spirit of discovery as the heart of the programmes, we created an interactive series based on little known facts and accomplishments by the ACI countries that tackled current issues of health, hunger and poverty etc through innovative technological, business, and cultural breakthroughs. Students participated in polls and a contest on social media, with the campaign also running on NTU’s internal communications platforms.