For the 2023 President’s Science and Technology Awards, NRF aimed for a new event identity, a more effective and engaging nomination process and publicity campaign, and a compelling showcase of past winners. We infused the logo and brand design collateral with a fresh vibe, while maintaining PSTA’s level of prestige. Social posts spotlighted past winners with a relatable human touch—weaving compelling personal quotes and engaging narratives to illustrate the profound impact of their breakthroughs on everyday lives.

The campaign outshone industry benchmarks in overall performance. Notably, LinkedIn posts emerged as the standout performers, garnering high user engagement. Particularly, posts featuring and tagging past winners captivated users, driving exceptional interaction and response.